At the beginning of June Cadbury’s inspired, immersive creation saw us help produce their latest activation which was was installed on South Bank, with the London Eye as it’s scenic backdrop.
The activation took five shipping containers each with their own individual chocolate bar theme, alongside their own interactive engagement. Whether it was walking through the Wispa room filled with bubbles, heading inside the giant mouth to crawl through the Twirl tunnel to the ball pit, dancing to the DJ in the honeycomb Crunchie room or racing your friend to the slide with a Boost, the ‘Mouth House’ had a experiential surprise around every corner. If this wasn’t enough for the busy walkway of South Bank you could test your bowling skills by passing through our bespoke streamers and trying your luck on the custom made 5ft bowling pins.
With the press day immanent we worked into the early hours to ensure the activation was ready to go live and to deliver the successful Cadbury’s campaign ‘Obey Your Mouth’. I don’t think anybody would complain about the free chocolate that accompanied the event either!