Following past work with Music Meets Fashion and H&M pop ups we coupled with Harvey Nichols to celebrate the opening of their new two-floor menswear department in the heart of Knightsbridge. Harvey Nichols played host to London’s best-dressed, who partied the night away to an exclusive live DJ set from Jamie XX.
We created in store, temporary dressing rooms for the models and a press wall for guests to make the most of their photo opportunities. We presented Harvey Nichols fantastic new line of products on custom made plinths throughout the store. Such an event would not be complete without the red carpet treatment which was carefully installed to the store entrance and steps.
The event also became a huge viral success with a little help from our hanging, neon hashtag sign. #GreatMen.
