Adidas Lab

Brief

We worked in collaboration with Engine Room to build and implement a brand experience within the Adidas Lab, where Adidas showcased their products and designs from past to present and its vision of the future of football. 

Location

Location House

Detail

We designed and produced a history tunnel for Adidas that displayed the evolution of football which included designing and building the curved walls, straight long walls, display cases, carpeting the set and constructing Perspex plinths throughout the exhibition.

Adidas showcased prized football memorabilia such as the boots worn by Germany’s 1954 World Cup winning team, The Miracle of Bern and classic Adidas boots such as the 1994 Predator. Each item was enclosed within display cases throughout the tunnel and lit using shadow detail LED. 

The event welcomed some of football’s legends which we had the pleasure to work with, such as Zinedine Zidane and Michael Ballack and also former Adidas CEO Herbert Hainer.

The Adidas Lab was held in Location House, an amazing open plan area based in the heart of London. 

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