Brief

Trinity were asked to help transform and rebrand the outdoor space at Brixton Jamm into a Captain Morgan themed area, The Captain’s Yard

Location

Detail

Trinity worked for Verve – The Live Agency and had to come up with innovative ways of changing and using the existing space to make it into The Captain’s Yard. This included building a facade to go over the existing shipping container and putting digital print graphics on to produce a Captain Morgan branded bar.

We also added foamex board graphics to the existing structures, entrance gate and entrance way to make it a truly immersive experience. We also built a LED light box to go above the entrance gate that could be seen far and wide over Brixton!

The existing outdoor pods were adapted and rebranded to create an area for a mixture of classic pub games.

On the back of the entrance way we created a photo opportunity wall with graphics, 3D lettering and tropical flower header. On an existing flower wall in the venue we added our own LED light feature graphic panels for that Tiki time feel.

The activation was to last for 6 weeks so the materials we used had to be durable.