Brief

To celebrate Harvey Nichols Menswear department launch our brief was to facilitate a red carpet fashion event, complete with press wall, food stations and a bespoke hanging neon sign. We were also tasked with creating adequate changing rooms for the models.

Location

Detail

Our in store build saw us creating temporary dressing rooms for the models and a press wall for the invited guests to use at their leisure and provide a perfect backdrop for tweets, instagram posts and other photo opportunities all night. To exhibit the new products on show we custom-made plinths throughout the store complete with full branding. Such an event would not be complete without a red carpet treatment, but to fit in with branding our team carefully installed a luxury blue carpet to the entrance and steps. The event also became a huge viral success with a little help from our hanging, neon hashtag sign #GreatMen.