To celebrate Harvey Nichols Menswear department launch our brief was to facilitate a red carpet fashion event, complete with press wall, food stations and a bespoke hanging neon sign. We were also tasked with creating adequate changing rooms for the models.
Our in store build saw us creating temporary dressing rooms for the models and a press wall for the invited guests to use at their leisure and provide a perfect backdrop for tweets, instagram posts and other photo opportunities all night. To exhibit the new products on show we custom-made plinths throughout the store complete with full branding. Such an event would not be complete without a red carpet treatment, but to fit in with branding our team carefully installed a luxury blue carpet to the entrance and steps. The event also became a huge viral success with a little help from our hanging, neon hashtag sign #GreatMen.