Huda Beauty

Brief

Trinity had never seen so much pink before until we partnered up with Huda Beauty and Selfridge’s London to create a iconic window display to represent a brand image known to many worldwide.

Location

Selfridges, London

Detail

Our design team had a big job on their hands to design 3 completely different sized trophies which would sit on 3 different levelled plinths adjacent to each other centred in between an aluminium metal frame illuminated with pink LED.

The team agreed in crafting the trophies from lightweight polystyrene with an jasmonate finish which was sanded and filled before spraying them with a matte paint.

Three shades of pink were used, one painted on the trophies, the other much more fluorescent was used on the raised flooring. Then lastly a solid pink vinyl to cover the back wall.

An overnight install took place to bring this window to life, with the finishing touches being Huda’s very own eyelashes carefully placed on top of the trophies to symbolise the success of the brand.

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