To celebrate the release of Mafia 3, one of the most anticipated games of 2016, Nibbs Events made us an offer we just couldn’t refuse. Our task was to bring a touch of 1960’s New Orleans Mafia style to one of London’s most iconic venues, transforming their pre-existing bars into bespoke fittings.
LocationCineworld, London O2
With the game being set in 1960’s New Orleans we produced a bespoke mahogany finish, helping to transform the space into the Mafia 3 Jazz bar as featured in the game. With promotional content required to be run over the entire weekend the fabrication of two free standing walls with mounted screens was installed to help showcase the product. The finishing touches of adding deep red lighting fixtures to the area composed the perfect ambiance for the occasion. Our work was found displayed across the event including display walls and plinths for featured celebrity products. The Mafia 3 launch was part of a larger event taking place at the O2. Empire Magazine brought their AA Empire Live event to the venue, giving fans a chance to immerse themselves in their favourite movies. With big names such as Daniel Radcliffe attending it was a movie lovers dream.