Working alongside Wonderland Events, we were assigned with creating an Italian fashion exhibit for HYPERFLEX jeans including Scaffold clothes exhibits, staging platforms, DJ performance area and several bespoke bars and food stations.
LocationSelfridge Hotel, London
We created the platforms suitable for the parkour entertainment, which helped showcase the movement and selling point of the new jeans. We also built various product displays to feature the new denim collection, suspending the jeans within our purpose built structures. This entirely bespoke event also included several bars, food stations, chain link seating areas and DJ booth, all fabricated in our workshop. With this being a high profile event it attracted the likes of Neymar Jr who was let in the country without a passport just to attend.