Taste Of London Festival

Brief

Teaming up with our good friends over at Sharp’s Brewery our team were tasked with creating a bespoke and original design that brought a little bit of the Cornish brewery to London. Creating three areas for people to relax, drink and atone for having ever chosen another brand of beer.

Location

Regents Park, London

Detail

In traditional Trinity Set & Stage fashion we marked our arrival at the festival by kitting out 3 different areas tailored to our client’s needs. To do this required us split our crew into separate teams. The main area was the secret tasting crate in the VIP Lounge marquee, placed at the forefront of the setup to optimize its visibility; it created an exclusive experience for only the top dogs to try. We converted a 5x5m tent into a beach bar with sand, palm trees and beach furniture to relax and enjoy a couple of pints with friends. Finally, the newest addition to the Sharp’s Brewery set – the Beer Confessional. A massive hit at the festival encouraging people to confess their beer sins; in exchange they receive forgiveness and a free beer!

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