Tony’s Chocolonely – Free Chocolate!

Brief

Trinity was thrilled to be contacted by Tony’s Chocolonely UK to bring to life the brand’s pop up store in Soho London.

Tony’s is a Dutch confectionery company which produces and sells fair trade chocolate.  The company strongly opposes slavery and child labour and partners with trading companies in Ghana and the Ivory Coats to buy cocoa beans direct from the farmers at a fair price to combat exploitation.

Location

Greek Street, Soho, London

Detail

The event was open to the public for three days over a weekend, with heavy promotion on digital and social media platforms.

The activation consisted of three rooms – the first was an immersive audio-visual experience where visitors could learn about the chocolate trade and how and why Tony’s 100% slave free chocolate was created.  Trinity created and produced vinyls to apply to the walls to tell the Tony’s story, visualised and created signposting from the street to the upstairs space, and designed and built the content of the rooms.

The second room was all about London, with a wall mural of a London bus made from chocolate, a telephone box filled with chocolate bars and a chocolate ‘chandelier’ that Trinity designed and made from metal rings, with hanging chocolate bars invisibly suspended from fishing line. It also had a chocolate ‘bar’ serving – you guessed it – chocolate, and an enormous stack of chocolate bars, cleverly built around a boxed but hollow core to minimise product wastage.

The aim of the pop up was to support the launch of Tony’s Chocolonely in the UK and build awareness off, and conversations about, the brand and its important point of difference.

The team at Trinity loved working with a company that is producing 100% slave free chocolate.

Tony’s products are now available in the UK and Ireland, with Sainsbury’s, Ocado, Waitrose and Whole Foods being some of the first stores to stock the products.

You might also find a bar or two in Trinity’s offices but you’d have to be quick – it tastes amazing!