We100

Brief

We worked in collaboration with Only Beattie on creating a custom made ‘100’ bench for We100 with the help of a freelance scenic painter and a team of carpenters.

Location

United Kingdom and Austria

Detail

Broadcaster and journalist Janet Street Porter lent her support for WE100, a campaign aimed at preparing society to live 100 healthy years. WE100 – a global Merck Consumer Health initiative – hopes to inspire people of all ages to try something new for the first time, and help maintain mental and physical health into old age.

To help with this, we created the WE100 benches and spray painted them with appropriate brand colours, finishing with a coating of glaze. They were installed across the UK, as a place for young and old to come together and share their first time stories.

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