Replay HYPERFLEX Jeans Launch

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Italian brand Replay, the official partner of FC Barcelona, released  their new HYPERFLEX denim collection which was launched at The Selfridge Hotel, London. We took on an overnight instal, partnered with Wonderland Events to produce the big night.

We created the performance platforms for the parkour entertainment which helped showcase the movement of the new jeans. We also built various product displays to feature the new denim collection, suspending the jeans within our purpose built structures.

This entirely bespoke event also included several bars, food stations, chain link seating areas and DJ booth, all fabricated in our workshop. With this being a high profile event it attracted the likes of Neymar Jr who was let in the country without a passport just to attend.

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